Explain to Gen Z How You’re Changing the World
Gen Z has grown up in a world that they feel is really corrupted. They’ve seen a lot of wars, recessions and other bad things happen so they are worried about their future but are also ready to take action. They are not waiting for someone else to change the world and are ready to get their hands dirty. They are passionate, volunteers and entrepreneurs.
Trends have shown that 60% of Gen Z want to have a job later on that will have a meaningful impact on the world and 80% or more of them will buy a product if it has an environmental impact. They expect brands to have an impact and they should be showing it regularly.
To reach them, you’ll have to be as passionate as they are. Embrace your brand, create campaigns that are not self-centred and show Gen Z how you’re changing the world in a good way because they will not settle for less.
Take Notes From Gen Z’s Snapchat Experience
When you launch the Snapchat app on your mobile phone, it’s already on so it has literally no steps to create a new content. Snapchat stories last for a day and snaps are time-sensitive which force users to open the app throughout the day. The images on Snapchat disappears once it has been received which removes some of the risk associated with posting an embarrassing picture. Everything is created in the moment and no one scrolls through filters for an hour to create a perfect image like they do on Instagram.
There are many media companies that are trying to create a Snapchat presence. On Snapchat, if you don’t check your story or create one, then you are possibly missing out on all activity. Snapchat is fuelled by fear of missing out and it drives creation and consumption of videos.
You should follow some rules, such as:
You should interact with your followers directly while making sure that you create and consume repeatedly. Snapchat features like calls to action, the integration of a customer’s personal story into your brand story, and others, can help you to reinforce the customer experience. Using it, you can create personal connections and exclusive clubs between the brand and its customers.