When it comes to building a presence online, time and money are always important. It’s a fact that you can invest a huge amount of time creating content, managing paid traffic, doing SEO, and building your site at the same time as actually running and operating your business. There are secret ways to fast-track the process and it is by looking at what others are doing. It makes sense to replicate what’s already working, especially if your competitors are already outranking you in Google.
Everyone knows that SEO takes many months of hard work with ups and downs in order to get your website ranked for target keywords. It’ll take some effort to figure out what’s worth your time while you are doing it. You can take advantage of several tactics and tools to take a sneak peek behind the curtain and collect the data about the strategy that your competitors are using. You can see how well they rank for certain keywords, where they get links from, and much more.
Reverse engineering is the process of using various tactics and tools to spy and track your competition in order to find out what they’re doing and where they are getting backlinks from, but also to find the pattern that exists within their SEO profile. Google and SEO can get really complex but when you correctly use reverse engineering, you can completely remove all of the guesswork. By carefully analysing the SEO of your competitors, you are learning where they are getting their backlinks from and also which backlinks are working for them the best.
Leverage Competitor’s Successful Content
You already know that Google loves great content and that it’s almost impossible to rank well and get more traffic without it. The downside is that finding the right topic and idea is hard and it takes time. Luckily, there are ways to see what content is doing the best so you can get an idea on what to write about and also improve upon them which will give you an advantage over the competition.