As a business owner, you understand the pain when you lose a sale like no one else in your team. The funnels that a lot of small businesses use are very leaky and are plagued with missed follow-ups and appointments, inconsistent messaging and messy sticky notes and spreadsheets. The majority of businesses don’t even realize this because they have no idea what their sales funnel looks like. They know how many visitors and sales they have, but everything else in the middle is a mystery to them. Analysing your sales funnel is critical because it’ll tell you exactly where you need to invest your money, time, and effort to improve. Focusing your time and effort on the right spot in the funnel is going to be the most beneficial to you.
What Is A Sales Funnel?
Let’s first take a look at what the sales funnel is before we explain why and how you should use them. Funnels are widest at the top and they narrow down as a customer gets closer to the sale. Terminology is quite simple. There are basically three types of people that you’ll communicate with during any sales process: