Email has always been one of the most effective marketing tools. It gives you a direct channel with your audience and it allows you to bypass all the noise on the internet and connect with them directly. Email is very personal and private form of communication and people tend to check it more often than their social media. When you send someone an email, it won’t get buried in the user’s timeline like on social media which gives you a better chance of someone actually reading it.
In this article, we’ll take a look at MailChimp which is one of the most popular email providers and it is a favourite for bloggers and small businesses. A great thing about MailChimp is that it is completely free for up to 2,000 subscribers which are far more than other email providers give you. As you grow your subscriber list, you’ll be prompted to upgrade your account. MailChimp lets you integrate with much other popular software’s and it has a super simple drag and drop interface that allows you to create email templates without any coding whatsoever.