Instagram is the most popular photo-sharing app in the world. Launched in 2010 as just another free app, Instagram did something different and hit the sweet spot. This allowed it to grow so quickly that Facebook bought them for $1 billion in 2012.
Instagram is a rapidly growing channel that lets businesses expand their social media reach and engage with new and existing customers. When it was first launched, it skyrocketed to over 1 million users in the first 3 months. Over time, it evolved to have more capabilities, power, and adaptive perfection for its users. It is the perfect place to humanise your brand, showcase your product, nurture customers, and get new business. It quickly outgrew the competition and became a powerful content marketing and networking tool for businesses and individuals. Instagram is one of the most popular social networking sites at the moment, with over 700 million active monthly users who are sharing more than 60 million images per day.
Statistics show that the average engagement rates for brands are less than 0.1% on most social networks, but the reports show that Instagram engagement rate is at least 58 times higher than on Facebook. No one can argue with numbers like that and keep in mind that that is just average (you can do even better). Even if you think that your target audience doesn’t really hang out on Instagram, you’d be short-sighted to not test the platform.