A long time ago, the e-commerce business was mainly limited to the giants like eBay and Amazon. Today that situation is totally different because there are so many options, like Shopify and BigCommerce, that enable anyone with basic computer knowledge to build their e-commerce website.
E-commerce is a huge business. For example, in the US alone, e-commerce sales were over $341 billion back in 2015. It saw growth by 310% in the last 10 years and there are approximately 191 million online shoppers in the US alone. With this comes a lot of competition, and to illustrate it, data shows that there are over 110,000 English language e-commerce websites in Alexa’s top 1 million, and all of these websites are competing for the top positions in search engines. Good news is that SEO for a majority of these e-commerce websites is terrible so with the right information from this article and hard work, you can use that to your advantage and increase your search position and traffic.
If you are running an e-commerce business, then you know that getting new customers can be really hard. Statistics show that 44% of online shoppers begin their search for a product with a search engine, so that should another reason why you should focus on improving your search position and traffic. You should keep in mind that if you want to rank your website for some of the really competitive searches that it’ll be difficult and take some time. SEO is a long-term strategy and is not a quick win. If you put in some time and be patient, then SEO can pay off extremely. Also, ranking on the first page is not where it ends. You need to be ranked in the top 3 positions if you want to receive any considerable traffic. This is because the first three positions get around 60% of all traffic for that search.