In business, it’s often the minor details that define success over failure. Different kind of metrics and statistics are not the most exciting subject, but you should not underestimate their importance and the impact they can have in tracking and scaling your business. If you track only the basic metrics and numbers relating to your website, you’ll have a great advantage over someone else that doesn’t bother with it. Metrics give you real-world data to work with so you can see what’s working and what doesn’t, determine room for improvements, and pinpoint any abnormal results (like when your servers go down and cause an outage). All major websites have resources that track key metrics, and this is something that you should be doing, too.
Trying to make a marketing or business strategy work without using any kind of metrics to track the results is like going on a long trip but without a map or clue if you are on the right track. You should have some metrics in your mind that you should be trying to improve in your campaigns and we’ll help you to determine the most important metrics to track. There are so many marketing metrics tracking tools that are available today that you can track just about anything. Because of this, it’s easy to end up spending your time tracking the metrics that don’t give you the best insight and actionable information that you can implement to improve your campaigns.
It doesn’t matter if you are running a website, e-commerce business or email marketing campaigns, metrics are something that you should be obsessed with and your business and marketing decisions should be guided by data. If you can’t measure something, then you have very little chance of improving it. We know that it’s often hard to decide what metrics to monitor and that’s why we wrote this guide to help you start with implementing and tracking the most important metrics so you can grow your business to a new level. While collecting as much data as possible will give you valuable insights, don’t jump so deep before you have the essentials down.