If you own a local business, then local SEO is one of the most important and efficient strategies you can use to gain an edge against your local competitors. Having a proper and effective local SEO strategy is your key to moving up in the local SERPs. Google has been putting a lot of emphasis on local search lately, so now is the time to reanalyse your local SEO strategy to figure out if you need to implement a new one.
A research conducted by Google showed that four out of five people use search engines when they are looking for a local product or service before making a purchase. When looking for shopping, food, or entertainment, people almost always want something local. So, if your website is not optimised and ranked properly, then you are not receiving as much foot traffic as possible.
A 2014 study showed that 50% of consumers would visit a local store within a day of search on their smartphones. All business should take advantage of local SEO and make their website more local-friendly!
We compiled this actionable local SEO resource guide that presents step-by-step highly effective strategies to help you through the process.