Get Listed in Trustworthy Directories
Many people think that directories are not natural links and that they are spammy because everybody can create a link there. There are many online directories that have zero value for the users and Google has excluded them from its results and reduced the benefit of being listed there to big fat zero. These are directories that you want to avoid.
We are not talking about these directories. There are quality directories that have a barrier to entry and that people are actually browsing and using. There are also niche directories that you’ll have to find. There might be a local directory for your city and that can be a great place to get a link, plus you can get traffic to your website as well. You can find these directories by going to Google and searching for your competitors’ phone number minus their website. Then visit those directories and see if you can get listed.
To ensure that directory will provide you a quality back link, you can check with Moz spam indicator.
Guest posting can have multiple goals and could be:
- Building back links to your website
- Getting traffic
- Positioning yourself as an authority in your niche
The first thing to do is to find opportunities for guest posting. Your main goal should be to find websites that are relevant to your niche. The audience of the blog should be interested in your content and the blog should have an engaged readership (look for a good number of social shares and comments). To find some blogs, head over to Google and search for any of these:
- keyword “guest post guidelines”
- keyword “guest post by”
- keyword “submit a guest post”
- keyword “accepting guest posts”
- keyword “guest post”
- keyword “contributing writer”
- keyword “guest article”
Another way you can do this is by utilising Twitter. Go to Twitter and enter your search string in the search like this:
In the search results, you’ll find potential guest posting opportunities:
Now that you found some potential blogs, you’d want to research them a bit. Here are some guidelines that you’d want to follow when examining the blogs:
- They are related to your niche
- Have an authoritative link profile
- Have an active and engaged following
- Can bring you traffic (you can check the website over at Alexa)
Here’s one tip that’ll increase your chances of blog owner accepting your proposal: you should warm them up! You’d want to get on that blog owner radar before you pitch them the deal. This is important for top-tier websites in your niche. A way to do this is to engage them on Twitter and to comment on their blog posts.
When you pitch them the deal, you should imply that you are a long time reader and mention that they might notice your comment on some of their article and then present some of the topics their readers would find very useful.
Regarding the content, you should first find the perfect topic that will fit their website like a glove. Some bloggers have very specific guidelines and standardise their post, so you might want to get that information from them beforehand. You’ll need to craft your article depending on the quality and authority of the blog where you’re going to post your article. Authority websites in your niche will require a high-quality article when compared to tier-2 websites.
Aim for a longer content of at least 1500 words and please don’t do short 400-word articles. Make sure that you edit your article meticulously, even hire a freelance editor if you need to. Images, flowcharts, and screenshots will illustrate your article and give it more value. You can also drop some link in there that are pointing to other pages of the guest blog because that’ll leave a good impression at the blogger but also help users navigate through their blog more efficiently.