As you probably already know, Google is the most popular search engine in the world. There are over 2 billion searches a day, so you can be assured that your potential customers are probably searching for something that you want to show up for. AdWords is a great way to complement your SEO campaigns to drive more traffic to your website and turn it into more customers.
Creating and launching an AdWords campaign can seem like an overwhelming process and most people are intimidated by it because there’s a lot of options to choose from and work to be done to set up a better targeted campaign.
If you are familiar with your product and service cost and the margins, then Google AdWords is the best way to get your money’s worth, and the return on investment can be in hundreds of percentage points. While there are other platforms where you can run ads such as Bing and display networks, Google knocks out the competition in every way. This is why when most people say SEM (search engine marketing), they really mean Google AdWords, and advertising is the greatest source of income for Google. You can see ads on top of search results on Google when you perform a search: