YouTube is not going anywhere. A massive 1 billion people are using it and they are watching 50% more video with every year that passes. You, as a business owner, can take this great opportunity and get in front of your target audience. Don’t be intimidated due to the fact that the platform is relying only on video because you don’t need to be a renowned video director to create a great YouTube ad that is going to bring you revenue for your business. The video is a great and easy way to entertain, encourage, and educate your audience. People are turning to ads on YouTube to gain an edge over other thousands of videos that are uploaded every minute.
If you already have a video made with great script and storyboard, then stopping at embedding it on your website or sharing it on social media and hoping that someone will watch it is probably a bad move. That’s not to say that great video is not bound to be found, but you also need to be very proactive and put in the effort to get it the attention you need. YouTube ads should be your next step as is a perfect way to get in front of your target audience. Plus, there are different formats to use and you can track the ROI with detailed reports as well.
If you’ve ran PPC ads before on other platforms, then you’ll find that YouTube is quite different. There are creative constraints and lots of options to choose from, and you need to get a base knowledge to make the most of the possibilities.