Google Tag Manager was created by Google to make it easier to add, edit, and remove tags and code snippets on your mobile app or website without needing the help of a developer. This includes site analytics, event tracking, conversion tracking, remarketing, and more. In Google Tag Manager (GMT), you can add or update Google Analytics, AdWords, custom tags, or 3rd party tags without needing to edit the code on the website. This was welcomed by everybody (especially by marketers) as doing it by yourself was highly technical and it required dealing with log files and potential errors.
What Are Tags?
Advantages Of Using Google Tag Manager
GTM decreases your website maintenance cost because you don’t need to depend on an IT person for doing tag related tasks. Google Tag Manger is also completely free to use, there are no monthly or yearly fees.
With Google Tag Manager, there’s no need to edit the website code anymore if you need just to add, edit, or remove tags. Instead, one piece of code is added to every page on your website, called GTM container code. This code acts as a literal container in a way that it can store multiple tags. Then through GTM interface, you can enable, disable, add, edit, or remove your tags with just a few clicks.
GTM remove the need to hardcode the tags every time when you are working with them on your website so you can test and deploy them very quickly. Marketing conditions change, as well as social media and search engine landscape do, so you need to be able to adapt rapidly. You don’t want to spend days or weeks just to add some tags on your website because you have to wait for your IT person. A major problem for online businesses is that they are over dependent on their web developer team for tasks related to website code. When you start using GTM, you can do any tag related task in minutes.