What is Google My Business?
Google My Business is a tool by Google that is focused on helping businesses connect with their customers, gain more exposure online, and generally promote their business as a whole. What’s great about Google My Business is that it puts together all of Google’s business services into one convenient dashboard that is easy to use. It goes beyond simplistic features of working hours and phone numbers and even provides driving directions to your business and allows customers to call you directly.
No matter what industry you are in, your customers are searching for you online and you need to take advantage of the free services that Google offers. Whether someone wants to know at what time your business is open on work days or a new guest wants to check out how the customer service was from previous guests at your hotel, you need to have all of this information readily available online, and Google My Business can help you with that.
Google My Business connects maps, Google search, Google+, reviews, and Google Analytics into one. This way, you can easily manage all of these features and any changes you make will automatically update for all of those services. It’s also connected to your YouTube and Google+ accounts, so you can share updates from your dashboard.
Even if you don’t own a local business, Google My Business is still providing a user-friendly interface that allows you to interact with customers, track Google Analytics, and add details of your brand. Note that if you have already created Google+ or Google Places for Business then you’ll already have Google My Business created on your Google account.
Overall, Google My Business allows you to:
1. Manage your business info and how it appears on Google and its platforms
2. Interact with your customers on reviews and Google+
3. Understand and further expand your online presence through metrics and insights