A content audit is an analysis of the web pages associated with a website, and they are conducted to discover inefficiencies and improvements that could be made to the marketing content on a site.
Content audits are periodically necessary to ensure that a website is operating at the highest levels of performance. A content audit is an unavoidable part of executing and managing an online marketing strategy. Planning content that speaks to the right audience and discusses the right topics is a constantly moving target. A content audit focuses on the content on each page of a website and analyses it to ensure that it’s meeting the strategic objectives of the content marketing strategy.