Facebook boasts over 1 billion active users, providing companies with one of the most powerful channels to engage with and market themselves to customers.

With the ability to carry out Facebook PPC campaigns, this allows you to target specific audiences who are interested in the products you have to offer.

Tailoring a campaign by age, gender, location and interests, these advanced targeting options enable you to increase your brand awareness while also generating quality leads. Advertising on Facebook will allow your advert to reach your specific customer base at a time when they’re available to shop online, taking them directly to your website to make the purchase.

Our Strategic Approach to Facebook PPC

When you enlist our social media experts at Quikclicks, we’ll help you to create an effective Facebook PPC campaign by tailoring it to your company’s specific needs. We’ll chat to you about what your marketing objectives are so we thoroughly understand your brand and what it is that you’re trying to achieve.

We’ll then research what Facebook PPC criteria needs utilising to get the most from this campaign. These include:


Geographic location
Choosing whether it’s most beneficial to target a city / area or the whole of Australia.


Refined target markets
Using the demographics of your customer, e.g. age, gender and interests, we’ll tailor your ads to suit. We can even create ads that are directed at people who’ve liked one of your competitor’s pages.


Specific devices
We can also target those using specific devices, such as iPads, iPhones or desktops, which is perfect if you’re selling a product that’s specific to one of these.


Compelling content
We’ll then create the ad using promoted posts, bold images and catchy headlines to entice the customer into clicking on it.

Once we have the right strategy in place, we’ll implement this campaign, managing your account to the budget that we have agreed with you, while also ensuring that the best ROI is being achieved. We’ll work on a monthly plan, providing you with full flexibility if you want to change the budget you have for the following month.

Our team will also keep you updated throughout the campaign, providing advertisement tracking and full reports on a regular basis. This will help you to see just how effective the Facebook PPC ads have been, detailing what engagement has been achieved and how much increased traffic has been directed to your site.

If you’re looking to add to your digital strategy with Facebook PPC campaigns, our team would love to offer you a free consultation to demonstrate just how we can help to bring added value to your company’s bottom line.


Contact us now and we’ll start working right away on taking your online presence to a whole new level!