As the number of Twitter users continues to grow, businesses are beginning to realize the tremendous potential of this mostly untapped social media marketing platform. Twitter has over 300 million active users, and 100 million of those users log into the platform daily.
A Twitter marketing strategy affords business users many options for business growth and networking. A Twitter account allows business users to post images, videos, and articles onto the platform in the form of “tweets.” These tweets can be used to communicate with a network of customers and followers. Tweets should vary in number and topic, and some brands utilize the platform as a real-time customer service outlet. Twitter is most powerful as a forum for immediate or time sensitive information that needs to be shared with your network of users. Information like news releases, special events, or time sensitive postings benefit from immediate release and publication on Twitter. Like other forms of social media marketing, Twitter works best when integrated with other social platforms and channels. Twitter has analytic programs that will help marketing users understand the value of their marketing, and a dashboard is populated with relevant data about how receptive users are to your content.